Sit Stay

Sit Stay is (unfortunately) a pretend brand that we created for the Brand Blitz Webinar with Strange Salt. Along with Kelsey Christine, we made this fun identity for a fictional pet-sitting service. I loved sketching the logo ideas, refining the mark, and illustrating some cute pups.

If you want to watch the whole series, you can right here.

Watch just our session here!

SERVICES

• Brand Development
• Illustration
• Logo Design

We first identified visual brand words:

• Friendly
• Playful
• Trustworthy
• Comforting

Then, we put together a mood board for aesthetic inspiration.

moodboard

I sketched and refined ideas for the logo.

sketches

Then I narrowed in on the concept I liked the most and added color.

sketch
Asset-2@4x
Asset-1@4x
sit-stay-2

After finalizing the logo, I expanded on the concept and did several logo variations and orientations.

sit-stay_primary-logo

Primary Logo

sit-stay_without-tagline

Logo without tagline

sit-stay-vertical-logo

vertical Logo

sit-stay_icon

Logo Icon

We put together a color palette with some cute names. This is a great place to show the brand's personality!

Screenshot-2024-01-08-at-1.25.21 PM

I couldn't resist drawing some pups "going out" to pair with the "We'll let the dogs out" tagline.

car-dog
scooter-dog
roller-skating-dogs

Then I put together a "bento box" showing all the design elements together. If only this company was real.

sit-stay-bento-box
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