MindBar Founder, Hailey O'Neil, launched her company in 2022 and made a splash in the mental health industry! As Hailey describes it, MindBar is Masterclass for Mental Health, giving users access to a variety of coaches and mental health professionals covering a range of topics and modalities. After launching her website and product in 2022, Hailey saw the need to elevate her brand, update her user experience, and give users a "wow!" experience.

In collaboration with Strange Salt
Jamie Cox, Project & Account Management  |  Rashad Russel, Web Development


• App Design
• Brand Development
• Illustration
• Web Design

mindbar-app-1 mindbar-app-2

Slide for before & after of the app intro flow


The Process
I saw a need to expand MindBar's visual brand identity, incorporating illustrations to encompass the brand's ethos into its online presence. Thanks to Rashad Russel at Beyond Light Creations, the Strange Salt team had a functional framework to work from. I collaborated with Jamie Cox to manage the project, set goals, and create a user-friendly interface with conversions top-of-mind. I created brand illustrations for each MindBar class category and incorporated abstract imagery to bring life and consistency to teacher-supplied photography.

mindbar-site_old mindbar-site_new
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