Designed with the FoxFuel Creative team for the 2017 American Advertising Awards (ADDYs). We had the opportunity to create the experience of the industry’s largest and most representative competition. SNL was the perfect playground for developing an engaging event from top to bottom, so we created Nashville Night Live.
Winner of a Gold ADDY at the 2018 American Advertising Awards.
SERVICES
• Art Direction
• Branding
• Copywriting
• Design
• Email Marketing
• Event Design
• Print Design
• Social Media
• Website Development
MORE DETAILS
Every touchpoint carried a balance of bold creative energy and witty commentary, reflecting the creative culture of Nashville we so love. We ordered boxes of Spartan pom poms and cowbells, placed tiny hands on every table, and loaded the Weekend Update photobooth with familiar puns and props. The project succeeded in bringing together Nashville’s advertising community to both celebrate each other’s work and sense of humor. Oh, and it just so happened to win an ADDY of its own.
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