College Essay App is an education nonprofit that empowers high school students to write standout, scholarship-winning college essays. They needed a website that could clearly communicate their mission, showcase their impact, and engage potential donors. Kelsey initially designed their high-converting landing page, which served them well for several years. When it came time to expand, Kelsey led the design and development of a comprehensive, multi-page site, bringing their story, services, and social proof to life on a tight timeline. Caitie Cupples wrote the fantastic copy.