Poplar Point
Poplar Point designs, produces, and curates purpose-built goods with a focus on function, heritage, and quality. The brand launched with its flagship product—The Original Quilt—a rugged, reliable companion designed to handle the unexpected. Each quilt is handcrafted in Poplar Point’s Nashville workshop using premium performance materials and a process that blends traditional craftsmanship with modern durability.
Strange Salt led the brand development from start to finish—strategy, naming, visual identity, and website design—bringing the vision to life right here in Nashville. Built in the shop and made for the field, The Original Quilt embodies everything Poplar Point stands for: thoughtful design, heritage techniques, and purposeful quality you can rely on.
Services
- Brand Development
- Naming
- Logo Design
- Website Design
For the Everyday
and the Unexpected
The new storefront is now open in Wedgewood-Houston—a must-visit for anyone in Nashville. Special thanks to Emmy Singer, Stephen Jones, Jamie Cox, and Heather Allaman for their incredible work bringing this brand to life.
North Star
The star shape is a nod to service while also symbolizing direction and clarity. Its points suggest focus and purpose.
Leaves
A repeating leaf shape forms a diamond to create a handcrafted, organic mark that echoes the artistry of quilting, especially the sawtooth star quilting square.
Font Pairing
Clean typefaces create a polished, high-end look. Balancing sophistication with approachability ensures the brand feels refined, timeless, and inviting—elevated yet accessible.
Icon Style
